Recently, Flipkart.com have made an Hype in Indian Online market, for a Big sale day named as ‘Big Billion Day‘. It is same as which happens in U.S.
We have found some evidence which says that Flipkart have used to make a Hype for this day :
- Over Marking UP the prices before this Big Billion Day.
- Exaggerating more on Price promotions
- Increasing more prices than previous week
We can cover these in below evidence, but first we can look what is this Shopping Hype all about!
In United States, during festive seasons when people shop more from, online and offline retailers and try’s to give more offers and promotion as they can, to make maximum sale. List of some famous Online sales are :
As Flipkart is following the same strategy as Other retailers uses around the Globe. Now, we can come to some evidence which will clear the hype created with respect to prices.
Example 1 :
Price before : Rs. 1,990
Price on Sale day : Rs. 2,320 (11% hike)
Example 2 :
Price before : Rs. 399
Although we found some products were over-priced before Sale day, and the huge decrease and limited stock for some products.
Example 3 :
Price before : Rs. 27,200
Price on Sale Day : Rs.16,999 (Rs.10,201 price decreased)
So in all we could say, its is just the Marketing power which drive’s us towards these kind of Sale’s. Just a small comparison could actually save a lot. It is sure, that this kind of sales would be back on several festive season from all Online Shopping companies round the nation.
Let us know, if you have any comments or queries with regards to this post.